01Day 1 · 30 min
Voice setup
Share a few posts you like. Describe your tone. Done once — applies to everything after.
For founders & solopreneurs
You built something worth talking about.
Getting it in front of people shouldn't require a second full-time job on top of running the first one.
Live preview
Affinton · SaaS founder1 pending
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Next run 4h 12m↑ r/SaaS
Typical flow · Day 1 · 30 min setup · Every morning · 5 min review
What actually happens every week
Monday: you plan to post. A customer issue comes up, a call runs long, something ships with a bug. Content moves to tomorrow. Tomorrow becomes Thursday. Thursday becomes "I'll batch it on Sunday." Sunday you batch nothing because you're exhausted.
When you finally do sit down to write, it takes 45 minutes for one post you're not even sure about. Or you use ChatGPT and get something technically fine that reads like it came from a consultant you've never met. You end up spending more time editing the AI's draft than writing from scratch would've taken.
You know what good founder content looks like. You've read the posts that made you follow someone. Yours should sound like that — you have the opinions, the experience, the perspective. The problem is never what to say. It's carving out the 45 minutes to say it, every day, without burning out.
“I kept starting and stopping. Two weeks of good content, then silence for six. I knew posting helped — whenever I did it, things moved. I just couldn't make it stick.”
Why it keeps slipping
It's rarely ideas — it's time. Customer fires, shipping bugs, and the Sunday batch that never happens. The gap between knowing you should post and having 45 minutes to write is where most founders lose momentum.
What the actual workflow is
Setup takes 30 minutes, once. You share a handful of posts you're proud of, describe how you like to sound, and tell Affinton who you're writing for. It builds a voice profile and uses it on everything it drafts for you from that point forward.
After that, Affinton monitors what's happening in your niche — industry news, Reddit threads, things your audience is already discussing. Every day it drafts 2–3 posts grounded in something relevant, written in your voice, waiting in a review queue.
Your part is 5 minutes in the morning. Open the queue, approve what works, adjust a line if something's off, skip what doesn't fit. Approved posts publish automatically at the times your audience is most active. That's the whole system.
Day 1 · 30 minVoice setup
Every morning · 5 minReview queue
Rest of every dayBack to your actual job
Your workflow
02Every morning · 5 min
Review queue
2–3 drafted posts waiting. Approve, tweak, or skip. Coffee's still warm when you're done.
03Rest of every day
Back to your actual job
Posts go out. Trends get monitored. Nothing goes live without your sign-off.
A few honest things to know
Nothing publishes without your approval. Every post goes through you first. This isn't fully automated — it's more like a research assistant who preps everything and you make the final call. 5 minutes of your judgment beats fully automated mediocrity every time.
It's trained on your voice, not a generic template. If the output sounds like every other brand using AI, we've failed. The voice training is the whole product. The more specific you are in setup, the more it sounds like you wrote it.
The 5 minutes is real. We designed the review queue around a single coffee. If it's consistently taking longer, something is off and we want to hear about it.
No. Every post sits in your review queue. You approve, tweak, or discard — nothing goes live until you say so.
It's trained on your voice during setup. The more specific you are, the more it sounds like you — not a template.
Yes — that's what the queue is designed for. If it's consistently taking longer, we want to hear about it.
Get started
Ready when you are.
Recommended for solo founders
Starter — $49/month
1 brand, 30 posts/month, everything included. 14-day free trial, no card needed.