01Once
30-min setup
Your voice, neighborhood, and what you want to be known for.
For local businesses
You're at work all day.
You shouldn't have to be
online all night too.
For restaurants, salons, gyms, retail shops, and service businesses — you built your business to serve people in person. Social media is supposed to support that, not replace half your evening.
Live preview
Affinton · Local restaurant1 pending
Today's queue
Meet Chef Marco — 20 years, one kitchen
Every Sunday he arrives at 5am. This is why he's never once considered leaving...
Today · 12:00 PM
Weekend brunch reservations now open
Our bottomless mimosa brunch is back. Tables fill by Wednesday every week...
4 min ago
The dish 300 people asked us to bring back
We removed it in January. The inbox has not forgiven us. It's back Friday...
Yesterday · 1.2K impressions
Next run 4h 12m↑ food trends
Typical flow · Once setup · Daily review
What it's actually like
You close up, deal with the day — then you're supposed to think of something interesting to post. By 8pm you have nothing left. You skip it or post "We're open tomorrow 9–5!" for the third time this week.
Businesses in your area that show up consistently aren't necessarily doing better work. They found a way to make social not take their whole evening.
People follow local businesses because they feel connected — stories, team, neighborhood relevance. "We're open" doesn't build that.
The evening content tax
Figuring out what to post takes time you don't have after a full day on the floor. Inconsistency follows — quiet for weeks, then a burst when you have energy.
A workflow that fits around real work hours
Setup is 30 minutes, once. Describe your business, voice, customers, and what you'd want to be known for.
Every day, Affinton monitors what's relevant to your area and category and drafts 2–3 posts that sound like your place — not a generic small business template.
Every morning (or whenever you have 5 minutes), open the queue on your phone, approve what sounds right, and you're done.
Once30-min setup
Daily5-min phone review
EveningsYour time back
Your workflow
02Daily
5-min phone review
Approve drafts between customers or before you open.
03Evenings
Your time back
Posts go out without you at a keyboard after close.
What changes when it's automatic
Consistent presence builds trust in your community. You stay top of mind without staying online all night.
- 1–2 posts a week when you remember
- Mostly announcements and hours
- 30+ minutes to write something you're not happy with
- Inconsistent — quiet for weeks, then a burst
No — setup is plain language about your business. Affinton drafts; you approve what sounds like your place.
Instagram and LinkedIn are live; Facebook is on the roadmap. Local businesses use what's available today.
Voice training uses your examples — warm, community, storytelling, whatever you specify.
Get started
Ready when you are.
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