You're at work all day.
You shouldn't have to be
online all night too.

You close up, count the register, deal with whatever came up during the day — and then you're supposed to sit down and think of something interesting to post. By 8pm you have nothing left. You either skip it or you post "We're open tomorrow 9–5!" for the third time this week.

The businesses in your area that are consistently showing up on Instagram and Facebook aren't necessarily doing better work than you. They either hired someone to run their social media or they've found a way to make it not take their whole evening. You need the second option.

And it's not just about frequency. What you post matters. People follow local businesses because they feel connected to them — they want to see what's happening, hear the story behind the place, learn something relevant to their neighborhood. "We're open" doesn't build that. But figuring out what does takes time you don't have.

Setup is 30 minutes, once. You describe your business, your voice, who your customers are, and what you'd want to be known for. Affinton uses that to draft posts that actually sound like your place — not like a generic small business template.

Every day, Affinton monitors what's relevant to your area and your category — local events, seasonal topics, things happening in your industry that your customers care about — and drafts 2–3 posts around them.

Every morning (or whenever you have 5 minutes), you open the queue on your phone, look at what's drafted, approve what sounds right, and you're done. Posts go out automatically. You don't have to think about social media again until tomorrow.